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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand extension"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Markenidentität"
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Brand extension
Persönlichkeitspsychologie
Brand image
118
Markenimage
118
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
62
Markenführung
62
Brand
43
Markenartikel
43
Advertising effects
38
Werbewirkung
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21
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21
Beziehungsmarketing
11
Designation of origin
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Internet marketing
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Brands
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Markentransfer
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14
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Guzman, Francisco
2
Aurand, Timothy W.
1
Baek, Tae Hyun
1
Bergkvist, Lars
1
Bidmon, Sonja
1
Boisvert, Jean
1
Bose, Mousumi
1
Burton, Suzan
1
Das, Enny
1
Dens, Nathalie
1
Dwivedi, Abhishek
1
Fabrize, Robert O.
1
Ferguson, Graham
1
Kellaris, James J.
1
Kennedy, Eric
1
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Krishnan, Vijaykumar
1
Laagland, Tessa
1
Lau, Kong Cheen
1
Lee, Ching-chi
1
Lee, Hsiang-ming
1
Machleit, Karen A.
1
Merrilees, Bill
1
Paswan, Audhesh K.
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Pelsmacker, Patrick de
1
Pelton, Lou
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Phau, Ian
1
Postma, Almer
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Saenger, Christina
1
Sullivan, Ursula Y.
1
Thomas, Veronica L.
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International journal of advertising : the quarterly review of marketing communications
The journal of consumer marketing
Journal of business research : JBR
54
The journal of product & brand management
31
The journal of brand management : an international journal
30
Psychology & marketing
21
European journal of marketing : EJM
13
Journal of retailing and consumer services
12
Journal of marketing management : MM
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of the Academy of Marketing Science
9
Journal of international consumer marketing
8
The IUP journal of brand management : IJBRM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of sports marketing & sponsorship
7
International marketing review
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Marketing letters : a journal of research in marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Brand management ; Vol. 3
6
International journal of consumer studies
6
Journal of business economics : JBE
6
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
SpringerLink / Bücher
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
5
Journal of strategic marketing
5
Young consumers : insight and ideas for responsible marketers
5
International journal of sport management and marketing : IJSMM
4
International review on public and non-profit marketing
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international marketing
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing intelligence & planning
4
Research
4
AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
2
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
3
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
4
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
7
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
8
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
9
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
10
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
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