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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of consumer marketing"
~subject:"China"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Markenidentität"
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China
Persönlichkeitspsychologie
Brand image
118
Markenimage
118
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
62
Markenführung
62
Brand
43
Markenartikel
43
Advertising effects
38
Werbewirkung
38
Advertising
21
Werbung
21
Beziehungsmarketing
11
Designation of origin
11
Herkunftsbezeichnung
11
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11
Personality psychology
9
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7
Internet marketing
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Jugendliche
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Kinder
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Online-Marketing
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Product Placement
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Youth
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Brand extension
6
Brands
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Markentransfer
6
Brand loyalty
5
Cognition
5
Emotion
5
Kognition
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Markentreue
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15
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Guzman, Francisco
2
Aurand, Timothy W.
1
Bergkvist, Lars
1
Bidmon, Sonja
1
Bose, Mousumi
1
Cui, Annie Peng
1
Das, Enny
1
Fabrize, Robert O.
1
Ferguson, Graham
1
Guo, Xiaoling Martine
1
Ha-Brookshire, Jung
1
Hao, Andy Wei
1
Hu, Michael Y.
1
Kellaris, James J.
1
Kennedy, Eric
1
Ko, Eunju
1
Krishnan, Vijaykumar
1
Kwan, Ho Yan
1
Laagland, Tessa
1
Lau, Kong Cheen
1
Machleit, Karen A.
1
Mattila, Pekka
1
Paswan, Audhesh K.
1
Pelton, Lou
1
Phau, Ian
1
Postma, Almer
1
Saenger, Christina
1
Shang, Xiaoyan
1
Shi, Bing
1
Siu, Noel Yee-Man
1
Sullivan, Ursula Y.
1
Thomas, Veronica L.
1
Vermeulen, Ivar
1
Wajda, Theresa A.
1
Whang, Haesung
1
Xie, Hongling
1
Ye, Lilly
1
Yoon, So-hyang
1
Zeng, Celeste Yunru
1
Zhang, Dan
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International journal of advertising : the quarterly review of marketing communications
The journal of consumer marketing
Journal of business research : JBR
55
The journal of brand management : an international journal
31
The journal of product & brand management
23
Journal of retailing and consumer services
16
Asia Pacific journal of marketing and logistics
15
Journal of global marketing
15
Journal of international consumer marketing
13
Psychology & marketing
13
Journal of travel and tourism marketing
12
International marketing review
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : MM
8
Marketing intelligence & planning
8
Tourism management : research, policies, practice
8
European journal of marketing : EJM
7
Journal of fashion marketing and management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Young consumers : insight and ideas for responsible marketers
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business ethics : JOBE
5
Journal of consumer behaviour : an international research review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Australasian marketing journal
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of destination marketing & management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
2
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
3
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
4
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
5
The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
Saved in:
6
Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values
Shi, Bing
;
Zhang, Dan
;
Xie, Hongling
;
Zhou, Yinghui
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 292-301
Persistent link: https://www.econbiz.de/10011523248
Saved in:
7
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
8
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
9
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
10
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
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