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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of consumer marketing"
~subject:"Markentreue"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Markenidentität"
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Markentreue
Persönlichkeitspsychologie
Brand image
118
Markenimage
118
Consumer behaviour
91
Konsumentenverhalten
91
Brand management
62
Markenführung
62
Brand
43
Markenartikel
43
Advertising effects
38
Werbewirkung
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Advertising
21
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21
Beziehungsmarketing
11
Designation of origin
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Internet marketing
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Jugendliche
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Brand extension
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Guzman, Francisco
2
Astakhova, Marina
1
Aurand, Timothy W.
1
Bergkvist, Lars
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bose, Mousumi
1
Das, Enny
1
Fabrize, Robert O.
1
Ferguson, Graham
1
Fetscherin, Marc
1
Kellaris, James J.
1
Kennedy, Eric
1
Krishnan, Vijaykumar
1
Laagland, Tessa
1
Lau, Kong Cheen
1
Loermans, Annemijn C.
1
Machleit, Karen A.
1
Paswan, Audhesh K.
1
Pelton, Lou
1
Phau, Ian
1
Postma, Almer
1
Saenger, Christina
1
Smit, Edith G.
1
Sullivan, Ursula Y.
1
Swimberghe, Krist R.
1
Thomas, Veronica L.
1
Veloutsou, Cleopatra
1
Verlegh, Peeter
1
Vermeulen, Ivar
1
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1
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International journal of advertising : the quarterly review of marketing communications
The journal of consumer marketing
Journal of business research : JBR
49
The journal of brand management : an international journal
34
The journal of product & brand management
33
Journal of retailing and consumer services
26
Psychology & marketing
15
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
10
International journal of hospitality management
10
Journal of international consumer marketing
9
Journal of marketing management : MM
9
International journal of consumer studies
8
International marketing review
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing intelligence & planning
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of global marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
European journal of marketing
5
Global business review
5
International journal of sports marketing & sponsorship
5
International review on public and non-profit marketing
5
Journal of business economics : JBE
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of fashion marketing and management
5
Journal of hospitality marketing & management
5
Journal of marketing analytics : JMA
5
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing letters : a journal of research in marketing
5
Pakistan journal of commerce and social sciences
5
Cogent business & management
4
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
6
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
7
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
8
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
9
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
10
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
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