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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Beal, Virginia"
~person:"Eisend, Martin"
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Beal, Virginia
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International journal of advertising : the quarterly review of marketing communications
Young consumers : insight and ideas for responsible marketers
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European journal of marketing : EJM
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Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
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2
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
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