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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Sportveranstaltung"
~subject:"Target group"
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Search: subject_exact:"Television commercials"
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Sportveranstaltung
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Fernsehwerbung
28
Television advertising
28
Advertising effects
21
Werbewirkung
21
Advertising
10
Werbung
10
Consumer behaviour
9
Konsumentenverhalten
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Children
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Product Placement
6
Product placement
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Internet marketing
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brand placement
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Hudders, Liselot
2
Bertolotti, Mauro
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Boutsouki, Christina
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Cauberghe, Verolien
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Cauberghe, Veroline
1
Charry, Karine M.
1
Cho, Eunji
1
Hatzithomas, Leonidas
1
Jeong, Yongick
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Kim, Yeuseung
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Panic, Katarina
1
Pauw, Pieter de
1
Puggelli, Francesca Romana
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Shin, Wonsun
1
Taylor, Charles Raymond
1
Yoo, Seung-chul
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International journal of advertising : the quarterly review of marketing communications
Young consumers : insight and ideas for responsible marketers
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of advertising research
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sports marketing & sponsorship
3
Journal of promotion management : JPM
3
Advertising and violence : concepts and perspectives
2
International journal of sport finance
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The advertising and consumer culture reader
2
Breaking new ground in theory and practice
1
Decision sciences : DS
1
Eurasian business review
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Food policy : economics planning and politics of food and agriculture
1
INFORMS journal on applied analytics
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of media business studies
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Society and business review
1
Stanford University Graduate School of Business Research Paper
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
9
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1
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
4
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
5
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
6
Healthy and unhealthy food in Italian television ads for adults and children
Puggelli, Francesca Romana
;
Bertolotti, Mauro
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
1
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010386448
Saved in:
7
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
8
Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji
;
Yoo, Seung-chul
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010412839
Saved in:
9
Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
Saved in:
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