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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Bellman, Steven"
~person:"Cheong, Yunjae"
~type_genre:"Aufsatz in Zeitschrift"
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Bellman, Steven
Cheong, Yunjae
Pelsmacker, Patrick de
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Dens, Nathalie
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Eisend, Martin
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Reijmersdal, Eva A. van
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Smit, Edith G.
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Charry, Karine M.
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
6
Journal of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European journal of marketing
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International journal of advertising : the review of marketing communications
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Journal of consumer marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of sport management : the official journal of the North American Society of Sport Management
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Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
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2
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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