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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Ewing, Michael"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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International journal of advertising : the quarterly review of marketing communications
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The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
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