The effect of product placement in computer games on brand attitude and recall
Thomas Mackay, Michael Ewing, Fiona Newton and Lydia Windisch
| Year of publication: |
2009
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|---|---|
| Authors: | Mackay, Thomas ; Ewing, Michael ; Newton, Fiona ; Windisch, Lydia |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 3, p. 423-438
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| Subject: | Product Placement | Product placement | Computerspiel | Video game | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874750