The effect of product placement in computer games on brand attitude and recall
| Year of publication: |
2009
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|---|---|
| Authors: | Mackay, Thomas ; Ewing, Michael ; Newton, Fiona ; Windisch, Lydia |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 3, p. 423-438
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