//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Müller, Barbara C. N."
~subject:"Markenartikel"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Markenführung
Advertising
1
Advertising effects
1
Brand
1
Brand image
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenimage
1
Online-Marketing
1
Perception
1
Wahrnehmung
1
Werbewirkung
1
Werbung
1
advertising medium
1
attention
1
brand choice
1
location congruency
1
location-based advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Müller, Barbara C. N.
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Knoll, Johannes
2
Ko, Eunju
2
Smit, Edith G.
2
Bhandari, Manu
1
Bidmon, Sonja
1
Buijzen, Moniek
1
Chang, Hua
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Das, Enny
1
Do, Hyunji
1
Eelen, Jiska
1
Gvili, Yaniv
1
Hsieh, Jun-Yi
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Ketelaar, Paul E.
1
Kim, Eunice
1
Kim, Kacy K.
1
Kwak, Hyokjin
1
Laagland, Tessa
1
Lammers, Nienke
1
Levy, Shalom
1
Li, Cong
1
Lin, Ying-Ching
1
Loermans, Annemijn C.
1
Matthes, Jörg
1
Mattila, Pekka
1
Münch, Andrea
1
Ostermann, Migena
1
Park, Jisoo
1
Postma, Almer
1
Puzakova, Marina
1
Rasolofoarison, Dina
1
Reijmersdal, Eva A. van
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->