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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Matthes, Jörg"
~person:"Neijens, Peter C."
~person:"Wilson, Rick T."
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Advertising effects
10
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Product Placement
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Matthes, Jörg
Neijens, Peter C.
Wilson, Rick T.
Pelsmacker, Patrick de
9
Dens, Nathalie
7
Eisend, Martin
6
Reijmersdal, Eva A. van
6
Smit, Edith G.
6
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3
Ko, Eunju
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Lee, Yu-kang
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
5
Psychology & marketing
3
Journal of business research : JBR
2
Cutting edge international research
1
Electronic commerce research
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International journal of market research
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Journal of advertising
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
2
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
3
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
4
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
5
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
6
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
7
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
8
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
9
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G.
;
Neijens, Peter C.
;
Heath, Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009722521
Saved in:
10
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
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