//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Rauwers, Fabiënne"
~subject:"Internet marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"targeting"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Online-Marketing
2
Werbewirkung
2
perceived surprise
2
Advertising
1
Creative media advertising
1
Creativity
1
Experiment
1
Feldforschung
1
Field research
1
Interactive media
1
Interaktive Medien
1
Kreativität
1
Magazine
1
Magazine ad interactivity
1
Magazine publishing
1
Print advertising
1
Printwerbung
1
Werbung
1
Zeitschrift
1
Zeitschriftenverlag
1
digital magazines
1
field experiment
1
guerilla marketing
1
in-app analytics
1
non-traditional advertising
1
online advertising
1
perceived humor
1
perceived interactivity
1
perceived persuasive intent
1
perceived value
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Rauwers, Fabiënne
Rozendaal, Esther
4
Smit, Edith G.
4
Bernritter, Stefan F.
3
Noort, Guda van
3
Reijmersdal, Eva A. van
3
Voorveld, Hilde
3
Buijzen, Moniek
2
Cauberghe, Veroline
2
Cheng, Julian Ming Sung
2
Choi, Sejung Marina
2
Ham, Chang-Dae
2
Hudders, Liselot
2
Ketelaar, Paul E.
2
Kim, Mikyoung
2
Knoll, Johannes
2
Li, Hairong
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Pelsmacker, Patrick de
2
Song, Ji Hee
2
Taylor, Charles Raymond
2
An, Soontae
1
Anghelcev, George
1
Antheunis, Marjolijn L.
1
Araujo, Theo
1
Baxter, Stacey M.
1
Bernard, Françoise
1
Biswas, Abhijit
1
Blankson, Charles
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Bove, Liliana L.
1
Boyland, Emma
1
Carlson, Les
1
Chae, Heeju
1
Chan, Kelvyn Ka Fuk
1
Chen, Der Chao
1
Chen, Lily Shui-lien
1
Chun, Kwang Yeun
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
2
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->