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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Werbung"
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Beziehungsmarketing
Brand image
Advertising
183
Werbung
182
Advertising effects
173
Werbewirkung
173
Consumer behaviour
92
Konsumentenverhalten
92
Internet marketing
65
Online-Marketing
65
USA
38
United States
38
Brand management
27
Markenführung
27
advertising
25
Gender
23
Geschlecht
23
Markenimage
23
Psychology of advertising
23
Werbepsychologie
23
Fernsehwerbung
22
Television advertising
22
Advertising planning
21
Children
21
Kinder
21
Social Web
21
Social web
21
Werbeplanung
21
Target group
19
Zielgruppe
19
International marketing
18
Internationales Marketing
18
Viral marketing
16
Virales Marketing
16
Brand
15
Markenartikel
15
Print advertising
15
Printwerbung
15
Product Placement
14
Product placement
14
Comparison
13
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Article
26
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Aufsatz in Zeitschrift
Article in journal
26
Conference paper
3
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3
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English
26
Author
All
Dens, Nathalie
2
Knoll, Johannes
2
Pelsmacker, Patrick de
2
Smit, Edith G.
2
Song, Ji Hee
2
Agante, Loise
1
Alexandris, Kostas
1
Bergkvist, Lars
1
Bernritter, Stefan F.
1
Biswas, Abhijit
1
Bondesson, Niklas
1
Buijzen, Moniek
1
Cauberghe, Verolien
1
Chang, Hua
1
Chun, Kwang Yeun
1
Cornwell, T. Bettina
1
Dwivedi, Abhishek
1
Eelen, Jiska
1
Gvili, Yaniv
1
Ham, Chang-Dae
1
Hollenbeck, Candice R.
1
Hove, Thomas
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Johnson, Lester W.
1
Kazakova, Snezhanka
1
Ketelaar, Paul E.
1
Kim, Kacy K.
1
Ko, Eunju
1
Kwak, Hyokjin
1
Lammers, Nienke
1
Lee, Hyung Seok
1
Lee, Jong-Ho
1
Lee, Mira
1
Levy, Shalom
1
Matthes, Jörg
1
Mattila, Pekka
1
McDonald, Robert E.
1
Muehling, Darrel D.
1
Müller, Barbara C. N.
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
137
Journal of retailing and consumer services
75
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
60
The journal of brand management : an international journal
51
Journal of marketing communications
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Marketing intelligence & planning
40
International marketing review
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of international marketing
34
Journal of promotion management : innovations in planning and applied research
34
Asia Pacific journal of marketing and logistics
29
International journal of advertising : the review of marketing communications
29
International journal of electronic marketing and retailing : IJEMR
29
Psychology & marketing
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of advertising research
27
Journal of global marketing
26
Journal of promotion management : JPM
24
Journal of strategic marketing
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Tourism management : research, policies, practice
21
European journal of marketing : EJM
20
Journal of international consumer marketing
20
Cogent business & management
19
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of internet commerce
19
International journal of technology marketing : IJTMkt
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of marketing
18
Journal of marketing management : MM
18
Journal of the Academy of Marketing Science
18
Business horizons
17
International journal of hospitality management
17
International journal of consumer studies
15
International journal of sports marketing & sponsorship
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
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ECONIS (ZBW)
26
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26
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1
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
2
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
3
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
4
Internet media personality : scale development and advertising implications
Ham, Chang-Dae
;
Lee, Hyung Seok
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 327-349
Persistent link: https://www.econbiz.de/10011342926
Saved in:
5
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
6
Are contextual advertisements effective? : the moderating role of complexity in banner advertising
Chun, Kwang Yeun
;
Song, Ji Hee
;
Hollenbeck, Candice R.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 351-371
Persistent link: https://www.econbiz.de/10010362882
Saved in:
7
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
8
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
9
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
10
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
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