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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Brand image"
~subject:"Confectionery"
~subject:"Direktmarketing"
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Brand image
Confectionery
Direktmarketing
Advertising planning
21
Werbeplanung
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Advertising effects
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Werbewirkung
12
Advertising
11
Werbung
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USA
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United States
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Psychology of advertising
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Social marketing
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1980-2010
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Cheong, Yunjae
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Dens, Nathalie
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Kim, Kihan
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Muehling, Darrel D.
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Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
5
Leitfaden Online-Marketing ; [Bd. 1]
4
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
European journal of marketing : EJM
1
Going global: implementing international business operations
1
IEEE transactions on engineering management : EM
1
Instant success series
1
Journal of agricultural and applied economics
1
Journal of business strategy
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Leicht gemacht
1
MSI reports : working paper series
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing im Nebenfach
1
Marketing letters : a journal of research in marketing
1
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
1
Praxiswissen Werbung
1
Schriften zu Dialogmarketing 'revisited'
1
Service business
1
SpringerLink / Bücher
1
The evolution of brands : from signals of quality to storehouses of trust
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Werben & Verkaufen
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
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2
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
Saved in:
3
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
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