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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Interaktive Medien"
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Search: subject_exact:"Web-Marketing"
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Interaktive Medien
Internet marketing
65
Online-Marketing
65
Advertising effects
38
Werbewirkung
38
Advertising
30
Werbung
30
Consumer behaviour
27
Konsumentenverhalten
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Social Web
18
Social web
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Viral marketing
12
Virales Marketing
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Computerspiel
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Video game
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advertising
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Brand image
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Internet
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Markenimage
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Online retailing
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Online-Handel
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Psychology of advertising
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Markenartikel
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Interactive media
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Antheunis, Marjolijn L.
1
Blankson, Charles
1
Chen, Lily Shui-lien
1
Cheng, Julian Ming Sung
1
McQuarrie, Edward F.
1
Miller, Jessica
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Neijens, Peter C.
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Noort, Guda van
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International journal of advertising : the quarterly review of marketing communications
International journal of electronic commerce : IJEC
5
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Internet advertising : theory and research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Pervasive advertising
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
BiTS-Forschung
1
Breaking new ground in theory and practice
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Handbook of research on effective advertising strategies in the social media age
1
Human-computer interaction series
1
IZA Discussion Paper
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International advertising and communication : current insights and empirical findings
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of economics & management
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
2
Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.
;
Miller, Jessica
;
McQuarrie, Edward F.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 633-655
Persistent link: https://www.econbiz.de/10010466404
Saved in:
3
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
4
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
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