//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Internet marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Social Web
36
Social web
36
Online-Marketing
27
Consumer behaviour
24
Konsumentenverhalten
24
Advertising effects
22
Werbewirkung
22
Viral marketing
20
Virales Marketing
20
Advertising
16
Werbung
16
Internet
10
Brand image
9
Markenimage
9
Brand management
8
Markenführung
8
Brand
7
Markenartikel
7
Sport event
7
Sportveranstaltung
7
Website
6
social media
6
Social network
5
Soziales Netzwerk
5
Sponsoring
5
Sponsorship
5
Communication media
4
Kommunikationsmedien
4
advertising
4
Data protection
3
Datenschutz
3
Digital media
3
Digitale Medien
3
Electronic word-of-mouth
3
Fernsehwerbung
3
Interactive media
3
Interaktive Medien
3
Motivation
3
Online retailing
3
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Conference paper
1
Konferenzbeitrag
1
Language
All
English
27
Author
All
Cheng, Julian Ming Sung
2
Ham, Chang-Dae
2
Kim, Mikyoung
2
Noort, Guda van
2
Antheunis, Marjolijn L.
1
Araujo, Theo
1
Bernard, Françoise
1
Bernritter, Stefan F.
1
Biswas, Abhijit
1
Blankson, Charles
1
Boutsouki, Christina
1
Bove, Liliana L.
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Chan, Kelvyn Ka Fuk
1
Chen, Der Chao
1
Chen, Lily Shui-lien
1
Choi, Sejung Marina
1
Courbet, Didier
1
Dao, William Wan-tien
1
Edwards, Steven M.
1
Ewing, Michael
1
Gauens, Maggie
1
Guéguen, Nicolas
1
Halimi-Falkowicz, Severine
1
Hatzithomas, Leonidas
1
Heerden, Gené van
1
Hove, Thomas
1
Hudders, Liselot
1
Janssens, Wim
1
Jeong, Hyun Ju
1
Jin, Hyun Seung
1
Joule, Robert-Vincent
1
Jung, Jaemin
1
Kamphuis, Anne-Lise
1
Khang, Hyoungkoo
1
Knoll, Johannes
1
Le, Angelina Nhat Hanh
1
Lee, Hyung Seok
1
Lee, Ki-young
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
210
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of marketing communications
62
International journal of advertising : the review of marketing communications
60
International journal of hospitality management
58
Technological forecasting & social change : an international journal
58
Tourism management : research, policies, practice
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
51
International journal of electronic marketing and retailing : IJEMR
48
Business horizons
46
Journal of management information systems : JMIS
44
The journal of product & brand management
44
Cogent business & management
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
International journal of technology marketing : IJTMkt
37
Journal of travel and tourism marketing
37
Electronic commerce research
36
Marketing intelligence & planning
36
International journal of business information systems : IJBIS
35
International journal of contemporary hospitality management
33
Journal of advertising research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
Journal of electronic commerce research : JECR
31
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Journal of strategic marketing
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
Journal of hospitality marketing & management
28
Journal of promotion management : JPM
27
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
2
When brand-related UGC induces effectiveness on social media : the role of content sponsorship and content type
Kim, Mikyoung
;
Song, Doori
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011859222
Saved in:
3
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
4
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
5
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
6
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
7
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
8
Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
Saved in:
9
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
10
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->