Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
David Strutton; David G. Taylor; Kenneth Thompson
| Alternative title: | Y? |
|---|---|
| Year of publication: |
2011
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| Authors: | Strutton, David ; Taylor, David G. ; Thompson, Kenneth N. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 4, p. 559-586
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| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Internet | Social Web | Social web | E-Mail | E-mail | Altersgruppe | Age group | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349603