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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Search: subject_exact:"Markenidentität"
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Markenartikel
Markenführung
Relationship marketing
Brand image
47
Markenimage
47
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
30
Werbewirkung
30
Brand management
20
Advertising
16
Werbung
16
Brand
15
Sponsoring
8
Sponsorship
8
Product Placement
7
Product placement
7
Internet marketing
6
Online-Marketing
6
Celebrity endorsement
4
Celebrity-Werbung
4
Children
4
Kinder
4
Psychology of advertising
4
Social Web
4
Social web
4
Sportmarketing
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Sports marketing
4
Werbepsychologie
4
brand attitude
4
Beziehungsmarketing
3
Cognition
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Computerspiel
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Jugendliche
3
Kognition
3
Personality psychology
3
Persönlichkeitspsychologie
3
Sport event
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Sportveranstaltung
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Video game
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Knoll, Johannes
2
Ko, Eunju
2
Smit, Edith G.
2
Bhandari, Manu
1
Bidmon, Sonja
1
Buijzen, Moniek
1
Chang, Hua
1
Choi, Sejung Marina
1
Das, Enny
1
Do, Hyunji
1
Eelen, Jiska
1
Gvili, Yaniv
1
Hsieh, Jun-Yi
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Ketelaar, Paul E.
1
Kim, Eunice
1
Kim, Kacy K.
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Kwak, Hyokjin
1
Laagland, Tessa
1
Lammers, Nienke
1
Levy, Shalom
1
Li, Cong
1
Lin, Ying-Ching
1
Liu, Honglei
1
Loermans, Annemijn C.
1
Matthes, Jörg
1
Mattila, Pekka
1
Müller, Barbara C. N.
1
Münch, Andrea
1
Ostermann, Migena
1
Park, Jisoo
1
Peng, Siqing
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
362
The journal of brand management : an international journal
292
The journal of product & brand management
284
Journal of retailing and consumer services
176
European journal of marketing : EJM
83
Asia Pacific journal of marketing and logistics
80
Psychology & marketing
77
Journal of marketing communications
67
International journal of hospitality management
66
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
60
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
Marketing letters : a journal of research in marketing
50
Journal of strategic marketing
49
Cogent business & management
47
Journal of travel and tourism marketing
46
Journal of promotion management : innovations in planning and applied research
45
The journal of consumer marketing
45
Tourism management : research, policies, practice
45
International marketing review
44
Journal of the Academy of Marketing Science
44
The IUP journal of brand management : IJBRM
44
International journal of internet marketing and advertising : IJIMA
43
Journal of global marketing
43
Journal of marketing management : MM
42
International journal of consumer studies
41
Journal of marketing
40
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
European journal of marketing
35
Journal of Islamic marketing
34
Journal of fashion marketing and management
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
30
Qualitative market research : an international journal
30
International journal of advertising : the review of marketing communications
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
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ECONIS (ZBW)
25
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1
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
2
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
3
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
4
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
5
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
8
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
10
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
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