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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenführung"
~subject:"Öffentlichkeitsarbeit"
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Markenführung
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Advertising planning
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Werbeplanung
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Advertising
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International journal of advertising : the quarterly review of marketing communications
PR-Kampagnen
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SpringerLink / Bücher
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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A master class in brand planning : the timeless works of Stephen King
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Brand Planning : starke Strategien für Marken und Kampagnen
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Cultural and technological influences on global business
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Going global: implementing international business operations
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International journal of business and globalisation : IJBG
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International marketing ; Vol. 2
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of food products marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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