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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenführung"
~subject:"Social web"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenidentität"
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Markenführung
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Brand image
47
Markenimage
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Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
30
Brand management
20
Advertising
16
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16
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15
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Knoll, Johannes
2
Ko, Eunju
2
Matthes, Jörg
2
Smit, Edith G.
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Do, Hyunji
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Eelen, Jiska
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
353
The journal of product & brand management
284
The journal of brand management : an international journal
275
Journal of retailing and consumer services
172
European journal of marketing : EJM
84
Journal of marketing communications
79
Psychology & marketing
79
Asia Pacific journal of marketing and logistics
73
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of hospitality management
61
SpringerLink / Bücher
54
Marketing letters : a journal of research in marketing
51
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of international consumer marketing
49
Journal of promotion management : innovations in planning and applied research
47
Journal of strategic marketing
47
Tourism management : research, policies, practice
47
Cogent business & management
44
International journal of internet marketing and advertising : IJIMA
44
Journal of global marketing
44
The journal of consumer marketing
43
Journal of promotion management : JPM
42
The IUP journal of brand management : IJBRM
42
International journal of consumer studies
41
International marketing review
41
Journal of the Academy of Marketing Science
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
38
Journal of travel and tourism marketing
38
International journal of advertising : the review of marketing communications
37
European journal of marketing
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of Islamic marketing
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
International journal of sports marketing & sponsorship
29
Qualitative market research : an international journal
29
Global business review
28
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ECONIS (ZBW)
36
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1
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
2
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
3
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
4
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
5
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
Wirtz, John G.
;
Sparks, Johnny V.
;
Zimbres, Thais M.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10011859262
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
8
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
10
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
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