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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenimage"
~subject:"Opinion"
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International journal of advertising : the quarterly review of marketing communications
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Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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2
The importance of product involvement for predicting advertising effectiveness among young people
Te'eni-Harari, Tali
;
Lehman-Wilzig, Sam N.
;
Lampert, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 203-229
Persistent link: https://www.econbiz.de/10003853182
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