//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Online-Handel"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Handel
Virales Marketing
Internet marketing
65
Online-Marketing
65
Advertising effects
38
Werbewirkung
38
Advertising
30
Werbung
30
Consumer behaviour
27
Konsumentenverhalten
27
Social Web
18
Social web
18
Viral marketing
12
Children
8
Kinder
8
Brand management
7
Computerspiel
7
Markenführung
7
Target group
7
Video game
7
Zielgruppe
7
advertising
7
Brand image
6
Internet
6
Markenimage
6
Online retailing
6
Psychology of advertising
6
Werbepsychologie
6
Brand
5
Markenartikel
5
Data protection
4
Datenschutz
4
Interactive media
4
Interaktive Medien
4
Website
4
Communication media
3
Experiment
3
Fernsehwerbung
3
Gender
3
Geschlecht
3
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Conference paper
2
Konferenzbeitrag
2
Language
All
English
14
Author
All
Malthouse, Edward C.
2
Maslowska, Ewa
2
Bernritter, Stefan F.
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Kelvyn Ka Fuk
1
Chen, Der Chao
1
Cheng, Julian Ming Sung
1
Dao, William Wan-tien
1
Dens, Nathalie
1
Ham, Chang-Dae
1
Hudders, Liselot
1
Kamphuis, Anne-Lise
1
Kim, Su Jung
1
Ko, Eunju
1
Kolomiiets, Alona
1
Le, Angelina Nhat Hanh
1
Mazerant, Komala
1
Noort, Guda van
1
Okazaki, Shintaro
1
Page, Graham
1
Paliwal, Aishwarya
1
Pelsmacker, Patrick de
1
Prendergast, Gerard
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Shin, Jiye
1
Smink, Nadia
1
Southgate, Duncan
1
Strutton, David
1
Taylor, Charles Raymond
1
Taylor, David G.
1
Thompson, Kenneth N.
1
Veen, Gerrita van der
1
Veirman, Marijke de
1
Westoby, Nikki
1
Willemsen, Lotte M.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
111
Journal of retailing and consumer services
92
International journal of internet marketing and advertising : IJIMA
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of hospitality management
51
International journal of electronic marketing and retailing : IJEMR
44
Journal of management information systems : JMIS
44
Information systems research : ISR
43
Electronic commerce research
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of marketing communications
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Journal of internet commerce
31
Tourism management : research, policies, practice
30
Journal of hospitality marketing & management
28
International journal of contemporary hospitality management
25
Journal of electronic commerce research : JECR
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
22
Journal of marketing
22
Technological forecasting & social change : an international journal
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of technology marketing : IJTMkt
19
International journal of business information systems : IJBIS
18
SpringerLink / Bücher
18
Journal of advertising research
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of promotion management : innovations in planning and applied research
17
Journal of travel and tourism marketing
17
The journal of product & brand management
17
International journal of electronic commerce : IJEC
16
Journal of retailing
16
Psychology & marketing
16
Cogent business & management
15
International journal of consumer studies
14
Asia Pacific journal of marketing and logistics
13
Business horizons
13
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
2
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
Saved in:
3
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
4
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
5
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
6
Editorial: the new era of electronic word of mouth (eWOM) : "be more chill" overrules the critics
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012492602
Saved in:
7
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
8
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
9
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
10
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->