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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Soziale Integration"
~subject:"Sprache"
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Soziale Integration
Sprache
Language
3
Advertising
2
Advertising effects
2
Mehrsprachigkeit
2
Multilingualism
2
Werbewirkung
2
code-switching
2
language
2
Brand image
1
Brand management
1
Consumer behaviour
1
Designation of origin
1
Foreign language
1
Fremdsprache
1
Herkunftsbezeichnung
1
Hispanic
1
Hispanics
1
Hispano-Amerikaner
1
Konsumentenverhalten
1
Lateinamerika
1
Latin America
1
Markedness Model
1
Markenführung
1
Markenimage
1
Print advertising
1
Printwerbung
1
South Korea
1
Südkorea
1
Werbung
1
ad effectiveness
1
advertising
1
bilinguals
1
brand origin
1
foreign language familiarity
1
standardization strategies
1
stereotypes
1
transliteration
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Ahn, Jungsun
1
Alvarez, Cecilia M. O.
1
De-La-Torre, Ricardo León
1
Hsieh, Jun-Yi
1
La Ferle, Carrie
1
Lee, Doohwang
1
Lin, Ying-Ching
1
Uribe, Rodrigo
1
Wang, Kai-Yu
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International journal of advertising : the quarterly review of marketing communications
Discussion paper series / IZA
40
IZA Discussion Paper
15
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
15
Advances in educational technologies and instructional design (AETID) book series
9
CESifo working papers
8
Empirica : journal of european economics
7
European journal of international management : EJIM
7
Higher School of Economics Research Paper
7
IZA world of labor : evidence-based policy making
7
Prizren social science journal
7
International journal of cross cultural management : CCM
6
Journal of business research : JBR
6
CESifo Working Paper Series
5
Discussion paper / Centre for Economic Policy Research
5
Economics of education review
5
Journal of world business : JWB
5
Labour economics : official journal of the European Association of Labour Economists
5
AICEI proceedings
4
Discussion paper series
4
ECARES working paper
4
European research studies
4
International business review : the official journal of the European International Business Academy
4
Journal of development economics
4
Journal of economic behavior & organization : JEBO
4
Journal of teaching in international business
4
Advances in linguistics and communication studies (ALCS) book series
3
Discussion papers / CEPR
3
European economic review : EER
3
GLO discussion paper
3
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
3
Journal of international consumer marketing
3
Ruhr economic papers
3
The Palgrave handbook of the economics and language
3
The international journal of human resource management
3
AKI-Forschungsbilanz
2
Applied economics letters
2
Bridging linguistics and economics
2
Canadian public policy : a journal for the discussion of social and economic policy in Canada
2
China economic review : an international journal
2
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ECONIS (ZBW)
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Creating an effective code-switched ad for monolinguals : the influence of brand origin and
foreign
language
familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
Saved in:
2
Language and advertising effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun
;
La Ferle, Carrie
;
Lee, Doohwang
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
Saved in:
3
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
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