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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"United States"
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Brand
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International journal of advertising : the quarterly review of marketing communications
The journal of brand management : an international journal
14
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
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Working paper / National Bureau of Economic Research, Inc.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
International journal of market research : JMRS ; the journal of the Market Research Society
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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American journal of agricultural economics
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European journal of marketing : EJM
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Journal of fashion marketing and management
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Journal of marketing
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Journal of marketing communications
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Journal of marketing management : MM
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Les cahiers de recherche / HEC Paris
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MSI reports : working paper series
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NBER working paper series
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The journal of consumer marketing
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The journal of industrial economics
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Trademark litigation : pragmatic tactics and techniques of winning
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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American economic journal : a journal of the American Economic Association
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Applied economics
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Australasian marketing journal
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Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
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Perceived "hispanicness" versus "americanness" : a study of brand ethnicity with Hispanic consumers
Li, Cong
;
Tsai, Wan-hsiu Sunny
;
Soruco, Gonzalo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10009789455
Saved in:
2
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
3
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
4
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
Saved in:
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