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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Vergleich"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Graue Literatur"
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Vergleich
USA
53
United States
53
Advertising
25
Werbung
25
Advertising effects
20
Werbewirkung
20
Comparison
14
Consumer behaviour
13
Konsumentenverhalten
13
Advertising planning
9
Werbeplanung
9
Product Placement
6
Product placement
6
Brand
4
International marketing
4
Internationales Marketing
4
Markenartikel
4
Print advertising
4
Printwerbung
4
South Korea
4
Südkorea
4
Advertising industry
3
Arzneimittel
3
Brand management
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Cultural identity
3
Deutschland
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Fernsehwerbung
3
Germany
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Japan
3
Kulturelle Identität
3
Markenführung
3
Pharmaceuticals
3
Psychology of advertising
3
Television advertising
3
Werbepsychologie
3
Werbewirtschaft
3
Bibliometrics
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Bibliometrie
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Aufsatz in Zeitschrift
Bibliografie enthalten
Graue Literatur
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English
14
Author
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Mueller, Barbara
2
Andras, Trina Larsen
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Broyles, Sheri J.
1
Bu, Kyunghee
1
Chang, Chingching
1
Choi, Sejung Marina
1
Chu, Shu-Chuan
1
Costley, Carolyn
1
DeLorme, Denise E.
1
Diehl, Sandra
1
Gistri, Giacomo
1
Grow, Jean
1
Huh, Jisu
1
Kamal, Sara
1
Kim, Donghoon
1
Kim, Yeonshin
1
Koslow, Scott
1
Kwak, Hyokjin
1
Laroche, Michel
1
Lee, Seung-yon
1
Lee, Teajun David
1
Li, Hairong
1
Nepomuceno, Marcelo Vinhal
1
Okazaki, Shintaro
1
Pillai, Deepa
1
Reid, Leonard N.
1
Richard, Marie-Odile
1
Roca, David
1
Sabour, Nadia I.
1
Sung, Yongjun
1
Terlutter, Ralf
1
Till, Brian
1
Wilson, Rick T.
1
Windels, Kasey
1
Yoon, Sukki
1
Zinkhan, George M.
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International journal of advertising : the quarterly review of marketing communications
Working paper / National Bureau of Economic Research, Inc.
297
Discussion paper series / IZA
105
Discussion paper / Centre for Economic Policy Research
91
NBER working paper series
41
Journal of business ethics : JOBE
40
The American economic review
32
Working paper
31
Technological forecasting & social change : an international journal
30
CESifo working papers
29
LIS working paper series
25
Journal of international consumer marketing
23
Discussion paper
20
Ifo-Schnelldienst
17
Vierteljahrshefte zur Wirtschaftsforschung
17
International productivity monitor
16
Canadian public policy : a journal for the discussion of social and economic policy in Canada
15
Journal of labor economics
15
ZEW discussion papers
15
International business and economics research journal
14
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
13
Journal of accounting and public policy
13
Applied economics
12
Faculty & research / Insead : working paper series
12
Health affairs : at the intersection of health, health care, and policy
12
Monthly labor review : MLR
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Working paper series / European Central Bank
12
Discussion papers / Deutsches Institut für Wirtschaftsforschung
11
Economic policy : a European forum
11
Intereconomics : review of European economic policy
11
Journal of global information management : an official publication of the Information Resources Management Association
11
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
11
Working paper / Centre for Business Research, University of Cambridge
11
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
10
Discussion papers / National Institute of Economic and Social Research
10
Journal of retailing and consumer services
10
RIETI discussion paper
10
SSE EFI working paper series in economics and finance
10
The review of financial studies
10
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ECONIS (ZBW)
14
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14
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1
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
3
The influence of self-construal and materialism on social media intensity : a study of China and the United States
Chu, Shu-Chuan
;
Windels, Kasey
;
Kamal, Sara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10011567086
Saved in:
4
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
5
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
6
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
7
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
8
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
9
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
Saved in:
10
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
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