//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtual community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Social Web
232
Social web
232
Consumer behaviour
125
Konsumentenverhalten
125
Internet marketing
123
Online-Marketing
123
social media
58
Brand management
57
Viral marketing
57
Virales Marketing
57
Advertising
44
Advertising effects
44
Werbewirkung
44
Werbung
44
Brand image
30
Markenimage
30
Beziehungsmarketing
23
Relationship marketing
23
Social network
18
Soziales Netzwerk
18
Online retailing
17
Online-Handel
17
Public relations
17
Öffentlichkeitsarbeit
17
Marketing management
14
Marketingmanagement
14
Virtual reality
14
Virtuelle Realität
14
Facebook
13
E-commerce
12
Electronic Commerce
12
Emotion
12
Customer integration
11
Instagram
11
Kundenintegration
11
Twitter
11
Brand
9
Markenartikel
9
engagement
9
more ...
less ...
Online availability
All
Undetermined
39
Free
1
Type of publication
All
Article
57
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Case study
2
Fallstudie
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
57
Author
All
Han, Jiyoon
2
Hudders, Liselot
2
McMillan, Sally J.
2
Park, Jae Hee
2
Veirman, Marijke de
2
Abraham, Mathew
1
Ahn, Euijin
1
Ang, Lawrence
1
Arli, Denni
1
Arvidsson, Adam
1
Arya, Vikas
1
Bhattacharjee, Debashree Roy
1
Bilro, Ricardo Godinho
1
Bissell, Kimberly
1
Breitsohl, Jan Christian
1
Carlson, Jeffrey R.
1
Carr, Caleb T.
1
Chakravarty, Anindita
1
Chan, Terri H.
1
Chiang, Chang-Tang
1
Choi, Jiho
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Chung, Hwiman
1
Cova, Bernard
1
Davey, Bill
1
De Jans, Steffi
1
Dens, Nathalie
1
Dessart, Laurence
1
Dineva, Denitsa Petrova
1
Dodoo, Naa Amponsah
1
Dosquet, Frédéric
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Ferguson, Douglas A.
1
Garrod, Brian
1
Gautam, Vikas
1
George, Ajimon
1
Giordano, Alex
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of marketing management : MM
Journal of promotion management : JPM
Journal of business research : JBR
103
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
21
Business horizons
19
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
European journal of marketing : EJM
8
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
3
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
4
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
5
Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.
;
Rosenbaum, Judith E.
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
Saved in:
6
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha
;
Lawrence, Danae
;
Chakravarty, Anindita
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
Saved in:
7
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
10
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->