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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of product development : IJPD"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Social web"
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Visual perception
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Visuelle Wahrnehmung
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eye tracking
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International journal of advertising : the review of marketing communications
International journal of product development : IJPD
The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of business research : JBR
2
Artificial intelligence in marketing
1
Journal of innovation & knowledge : JIK
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Fox, Alexa K.
;
Nakhata, Chinintorn
;
Deitz, George D.
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 450-470
Persistent link: https://www.econbiz.de/10012200271
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