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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~subject:"Prosocial behavior"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Prosocial behavior
Rabatt
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International journal of advertising : the review of marketing communications
Journal of Asian finance, economics and business : JAFEB
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Journal of retailing
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Health care financing review
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International journal of hospitality management
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Journal of business strategy
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Schmalenbach journal of business research : SBUR
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The international review of retail, distribution and consumer research
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
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