The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Xueqing Luo, Jennifer J. Lee
| Year of publication: |
November 2018
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| Authors: | Luo, Xueqing ; Lee, Jennifer J. |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4637, ZDB-ID 2897101-2. - Vol. 5.2018, 4, p. 101-105
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| Subject: | E-commerce | Promotion Strategy | Price Discount | Post-purchase Emotions | Perception of Loss | Willingness to Return | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Zahlungsbereitschaftsanalyse | Willingness to pay | Emotion | Preismanagement | Pricing strategy | Electronic Commerce | Experiment | Online-Handel | Online retailing | Kapitaleinkommen | Capital income | Kundenzufriedenheit | Customer satisfaction | Verlust | Loss | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2018.vol5.no4.101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963928