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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"Advertising effects"
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Markenimage
Marketingmanagement
Advertising effects
420
Werbewirkung
420
Advertising
249
Werbung
249
Consumer behaviour
171
Konsumentenverhalten
171
Internet marketing
83
Online-Marketing
83
USA
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United States
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Brand management
48
Markenführung
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Psychology of advertising
44
Werbepsychologie
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Brand image
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Social Web
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Social web
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Fernsehwerbung
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Television advertising
27
Product Placement
26
Product placement
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Computerspiel
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Emotion
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advertising
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Geschlecht
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Matthes, Jörg
3
Dahlén, Micael
2
Naderer, Brigitte
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Varki, Sajeev
2
Anglada-Tort, Manuel
1
Ashley, Christy
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Choi, Sung Tae
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Choi, Sungchul
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Cornwell, T. Bettina
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International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
52
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
32
Journal of advertising research
29
Psychology & marketing
26
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
20
SpringerLink / Bücher
19
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
European journal of marketing : EJM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of retailing and consumer services
17
Marketing letters : a journal of research in marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
Marketing : ZFP ; journal of research and management
12
Journal of global marketing
11
Marketing intelligence & planning
11
The journal of consumer marketing
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Journal of current issues and research in advertising : JCIRA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Tourism management : research, policies, practice
7
Faculty & research / Insead : working paper series
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
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ECONIS (ZBW)
55
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1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
3
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
4
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
5
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
6
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
7
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
8
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
9
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
10
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
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