//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business strategy"
~source:"econis"
~subject:"Firmenimage"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemusik"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Markenführung
Advertising music
2
Brand management
2
Werbemusik
2
Advertising
1
Advertising effects
1
Audio branding
1
Brand image
1
Consumer behaviour
1
Corporate reputation
1
Großbritannien
1
Hotel industry
1
Hotellerie
1
Intercontinental Hotels Group <Windsor>
1
Konsumentenverhalten
1
Markenimage
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
United Kingdom
1
Werbewirkung
1
Werbung
1
advertising music
1
consumer choice
1
recognition heuristic
1
return on investment
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
English
2
Author
All
Anglada-Tort, Manuel
1
Müllensiefen, Daniel
1
Schofield, Kerry
1
Spencer, Michael
1
Trahan, Tabitha
1
Published in...
All
International journal of advertising : the review of marketing communications
Journal of business strategy
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
4
SpringerLink / Bücher
4
Research
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler-Edition Wissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marken- und Produktmanagement
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Praxisforum Medienmanagement
1
Premier reference source
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
Springer-Gabler Research
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transnational studies in jazz
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
If InterContinental were a sound ... : what would it be?
Spencer, Michael
- In:
Journal of business strategy
31
(
2010
)
4
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003991809
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->