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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Abdollahi, Maral"
~person:"Lee, Heejun"
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Abdollahi, Maral
Lee, Heejun
Cho, Chang-Hoan
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International journal of advertising : the review of marketing communications
Journal of consumer behaviour : an international research review
Journal of consumer behaviour
1
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ECONIS (ZBW)
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Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
2
Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
Saved in:
3
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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