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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Kaufentscheidung"
~subject:"Personality psychology"
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Kaufentscheidung
Personality psychology
Consumer behaviour
469
Konsumentenverhalten
469
Advertising effects
144
Werbewirkung
144
Advertising
111
Werbung
111
Internet marketing
67
Online-Marketing
67
Brand management
60
Markenführung
60
Brand image
52
Markenimage
52
Social Web
52
Social web
52
Emotion
37
Persönlichkeitspsychologie
35
USA
30
United States
30
Brand
22
Cognition
22
Kognition
22
Markenartikel
22
Perception
22
Viral marketing
22
Virales Marketing
22
Wahrnehmung
22
Großbritannien
18
Luxury goods
18
Luxusgüter
18
Marketing management
18
Marketingmanagement
18
United Kingdom
18
Jugendliche
16
Purchase decision
16
Youth
16
persuasion knowledge
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Beziehungsmarketing
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China
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English
49
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Gentry, James W.
2
Niculescu, Mihai
2
Spears, Nancy
2
Ahn, Jungyong
1
Albinsson, Pia A.
1
Alexander, David L.
1
Amos, Clinton
1
Anderson, Ronald C.
1
Bang, Hye Jin
1
Bartsch, Anne
1
Bluemelhuber, Christian
1
Bock, Dora
1
Branaghan, Russell J.
1
Breberina, Jovica
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1
Chang, Hyo Jung
1
Chattaraman, Veena
1
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1
Chen, Yi-Fen
1
Cheng, Anni
1
Choi, Dongwon
1
Choi, Yung Kyun
1
Dagher, Grace K.
1
De Kervenoael, Ronan
1
Deshpande, Gopikrishna
1
Doster, Leigh
1
Downey, Hilary
1
Dunnett, Susan
1
Elliott, Richard
1
Elms, Jonathan
1
Ferié, Frederik
1
Frendle, Angela M.
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1
Gil, Luciana de Araujo
1
Graham, Trelise
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Gupta, Shipra
1
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1
Hackathorn, Jana
1
Hahnel, Ulf J. J.
1
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International journal of advertising : the review of marketing communications
Journal of consumer behaviour : an international research review
Journal of business research : JBR
111
Journal of retailing and consumer services
78
Psychology & marketing
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
35
International journal of consumer studies
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
SpringerLink / Bücher
23
European journal of marketing : EJM
22
The journal of brand management : an international journal
22
Journal of economic psychology : research in economic psychology and behavioral economics
20
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of product & brand management
20
Asia Pacific journal of marketing and logistics
19
Journal of fashion marketing and management
19
Journal of travel and tourism marketing
18
Sport management review
18
The journal of consumer marketing
18
Young consumers : insight and ideas for responsible marketers
18
Journal of business ethics : JOBE
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of international consumer marketing
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
15
Journal of marketing theory and practice
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
Journal of marketing communications
14
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing
12
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer marketing
11
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ECONIS (ZBW)
49
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1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
3
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
4
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
5
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
6
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
7
AI-powered recommendations : the roles of perceived similarity and psychological distance on persuasion
Ahn, Jungyong
;
Kim, Jungwon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1366-1384
Persistent link: https://www.econbiz.de/10012802312
Saved in:
8
The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin
;
Wang, Shuman
;
Yu, Xiaolei
;
Kim, Kyung Hoon
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
Saved in:
9
Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
10
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
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