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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of decision systems"
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Delphi method
2
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AHP approach
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AHP-Verfahren
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Advertising
1
Advertising definition
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Advertising effects
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Expert interviews
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Fuzzy sets
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Fuzzy-Set-Theorie
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Group decision-making
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Gruppenentscheidung
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Influencer marketing
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Instagram
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Internet marketing
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Management information system
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Management-Informationssystem
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Multi-criteria analysis
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Multikriterielle Entscheidungsanalyse
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Online-Marketing
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Social Web
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Social web
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Website
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Werbewirkung
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Werbung
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analytic hierarchy process
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comparison of definitions
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dimenions of advertising
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effect size
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field experiments
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fuzzy set theory
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group decision-making
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narrative persuasion
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realistic stimulus exposure
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replication
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social media
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Chen, Huan
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Feng, Yang
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Kar, Arpan Kumar
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Kerr, Gayle
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International journal of advertising : the review of marketing communications
Journal of decision systems
ERIM report series research in management
61
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
59
Best practice roundtables on competition policy
58
Expert journal of marketing
49
Universität St. Gallen - EDIS - Elektronische Disserationen der Universität St. Gallen
17
Expert Journal of Marketing
15
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
12
Policy research working paper : WPS
12
Expert journal of business and management
10
OECD health working papers
10
Working paper / Overseas Development Institute
10
Discussion paper series / IZA
8
Journal of Business & Industrial Marketing
8
Working paper
8
European Journal of Marketing
7
Journal of Islamic Marketing
7
College of Business working papers
6
Econometric Institute Report
6
Econometric Institute research papers
6
New York economic review : journal of the New York State Economics Association
6
Research paper series / Stanford Graduate School of Business
6
Center for Agricultural and Rural Development (CARD) Publications
5
Discussion paper series / Harvard Institute of Economic Research
5
ESRC Centre for Business Research - Working Papers
5
MERIT Working Papers
5
Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels
5
UNU-MERIT Working Paper Series
5
Vlerick Leuven Gent working paper series
5
Working Papers in Economics
5
Working paper / Center for Agricultural and Rural Development
5
Working paper in economics
5
Working paper series / Bradford University School of Management
5
Working paper series / United Nations University, UNU-MERIT / United Nations University, UNU-MERIT
5
Working papers / Lancaster University Management School
5
BLS working papers
4
CSGR working paper / Centre for the Study of Globalisation and Regionalisation
4
CSIO working papers
4
Cogent business & management
4
Discussion paper / The Pensions Institute, Cass Business School, City University
4
Employment working paper
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1
An
expert
with whom I can identify : the role
of
narratives in influencer
marketing
Feng, Yang
;
Chen, Huan
;
Kong, Qian
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
Saved in:
2
A comprehensive approach to the study
of
advertising execution and its effects
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 227-246
Persistent link: https://www.econbiz.de/10014233951
Saved in:
3
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
4
Integrating websites with social media : an approach for group decision support
Kar, Arpan Kumar
- In:
Journal of decision systems
24
(
2015
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10011505852
Saved in:
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