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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"The SAGE handbook of social marketing"
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International journal of advertising : the review of marketing communications
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
The SAGE handbook of social marketing
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business ethics : JOBE
6
Journal of health economics
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NBER Working Paper
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Discussion paper / Centre for Economic Policy Research
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Journal of historical research in marketing
5
Journal of marketing communications
5
Review of industrial organization : RIO
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Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Rechtswissenschaftliche Forschung und Entwicklung
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Southern economic journal
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Wettbewerb in Recht und Praxis : wrp
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Working papers / TSE : WP
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Young consumers : insight and ideas for responsible marketers
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CESifo Working Paper Series
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CESifo working papers
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Contemporary economic policy : a journal of Western Economic Association International
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European journal of marketing : EJM
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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International review of law and economics
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of marketing
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Kom / Kommission der Europäischen Gemeinschaften
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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Working paper / Department of Commerce, College of Business, Massey University
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Applied economics letters
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Berliner wirtschaftsrechtliche Schriften
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Discussion paper / Institute of Social and Economic Research
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Europäische Hochschulschriften
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ECONIS (ZBW)
9
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1
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
2
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
3
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
4
When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
Saved in:
5
Social marketing's response to the alcohol problem : who's conducting the orchestra?
Jones, Sandra C.
- In:
The SAGE handbook of social marketing
,
(pp. 253-270)
.
2011
Persistent link: https://www.econbiz.de/10009380624
Saved in:
6
New approaches toward resistance to persuasion
Petrova, Petia K.
;
Cialdini, Robert B.
- In:
The SAGE handbook of social marketing
,
(pp. 107-122)
.
2011
Persistent link: https://www.econbiz.de/10009380690
Saved in:
7
Internet advertising: websites to be regulated by ASA?
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 260-262
Persistent link: https://www.econbiz.de/10003433489
Saved in:
8
Prize promotions: misleading competitions come under scrutiny
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 346-348
Persistent link: https://www.econbiz.de/10003469007
Saved in:
9
Prize promotions: ASA adjudicates on prize promotions
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 348-349
Persistent link: https://www.econbiz.de/10003469010
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