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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
~person:"Ko, Eunju"
~subject:"Brand management"
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Brand management
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Luxury goods
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Markenführung
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Advertising
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Advertising effects
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Ko, Eunju
Phau, Ian
5
Hudders, Liselot
3
Matthes, Jörg
3
Naderer, Brigitte
3
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2
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of business research : JBR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Tourism sensemaking : strategies to give meaning to experience
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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
3
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
4
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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