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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Virales Marketing
Consumer behaviour
697
Konsumentenverhalten
697
Advertising effects
182
Werbewirkung
182
Advertising
144
Werbung
144
Brand management
138
Markenführung
138
Brand image
110
Markenimage
110
Internet marketing
105
Online-Marketing
105
Beziehungsmarketing
90
Relationship marketing
90
Social Web
74
Social web
74
Brand
65
Markenartikel
65
Emotion
62
Customer satisfaction
61
Kundenzufriedenheit
61
Viral marketing
53
Gastronomie
52
Restaurant industry
52
Dienstleistungsqualität
47
Service quality
47
Hotel industry
38
Hotellerie
38
Experiment
37
Holiday behaviour
36
Urlaubsverhalten
36
Cognition
34
Kognition
34
Perception
31
Personality psychology
31
Persönlichkeitspsychologie
31
Wahrnehmung
31
Luxury goods
28
Luxusgüter
28
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English
53
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Hanks, Lydia
2
Line, Nathaniel D.
2
Mattila, Anna S.
2
Saenger, Christina
2
Tanford, Sarah
2
Thomas, Veronica L.
2
Yang, Wan
2
Abulaiti, Gulimire
1
Asatryan, Vahagn S.
1
Ashworth, Laurence
1
Badenes-Rocha, Alberto
1
Bae, T. J.
1
Baghi, Ilaria
1
Barone, Michael J.
1
Bartels, Jos
1
Berezan, Orie
1
Bigné Alcañiz, J. Enrique
1
Blut, Markus
1
Bogicevic, Vanja
1
Book, Laura A.
1
Bosukonda, Narendra
1
Bright, Laura F.
1
Broersen, Chrissie
1
Bujisic, Milos
1
Cadario, Romain
1
Cao, Yang
1
Chang, Chingching
1
Chen, Jie
1
Cheung, Man Lai
1
Choi, Jeonghye
1
Chu, Shu-Chuan
1
Chu, Shu-Chuan (Kelly)
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
Cranage, David A.
1
D'Mello, Jason
1
Dogru, Tarik
1
Eastin, Matthew S.
1
Edwards, Steven M.
1
Enkawa, Takao
1
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International journal of advertising : the review of marketing communications
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Marketing letters : a journal of research in marketing
Journal of business research : JBR
126
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
34
Tourism management : research, policies, practice
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
29
Cogent business & management
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of travel and tourism marketing
27
Electronic commerce research
26
International journal of electronic marketing and retailing : IJEMR
26
The journal of product & brand management
25
Information systems research : ISR
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
Journal of marketing
23
European journal of marketing : EJM
21
Journal of management information systems : JMIS
21
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of consumer studies
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
International journal of technology marketing : IJTMkt
17
Journal of strategic marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
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1
Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior
Hanks, Lydia
;
Line, Nathaniel D.
;
Dogru, Tarik
;
Lu, Lu
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 301-326
Persistent link: https://www.econbiz.de/10014633477
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
4
Who will buy the idea of non-fungible token (NFT) marketing? : understanding consumers' psychological tendencies and value perceptions of branded NFTs
Xie, Quan
;
Muralidharan, Sidharth
;
Edwards, Steven M.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 987-1015
Persistent link: https://www.econbiz.de/10015050104
Saved in:
5
When and why language assertiveness affects online review persuasion
Huang, Huiling
;
Liu, Qing
;
Lu, Zhi
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 988-1016
Persistent link: https://www.econbiz.de/10014312351
Saved in:
6
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
7
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
8
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
9
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
10
The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y
Sharipudin, Mohamad-Noor Salehhuddin
;
Cheung, Man Lai
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 57-83
Persistent link: https://www.econbiz.de/10014229967
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