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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of management inquiry"
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~person:"Powers, Keiko I."
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International journal of advertising : the review of marketing communications
Journal of management inquiry
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Color design and purchase price : how vehicle colors affect what consumers pay to new and used cars
Powers, Keiko I.
- In:
The psychology of design : creating consumer appeal ; …
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(pp. 75-90)
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2016
Persistent link: https://www.econbiz.de/10011593190
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