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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Electronic Commerce
Konsumentenverhalten
Marketingmanagement
Social Web
152
Social web
152
Internet marketing
83
Online-Marketing
83
Consumer behaviour
74
Advertising
41
Werbung
41
Viral marketing
40
Virales Marketing
40
Brand management
38
Markenführung
38
Advertising effects
37
Werbewirkung
37
social media
37
Brand image
18
Markenimage
18
Beziehungsmarketing
14
Relationship marketing
14
Social network
12
Soziales Netzwerk
12
Marketing management
11
Public relations
10
Virtual reality
10
Virtuelle Realität
10
Öffentlichkeitsarbeit
10
Instagram
9
Customer integration
8
Kundenintegration
8
Celebrity endorsement
7
Celebrity-Werbung
7
E-commerce
7
Twitter
7
engagement
7
Brand
6
Confidence
6
Digitalisierung
6
Digitization
6
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87
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Choi, Yung Kyun
2
Denegri-Knott, Janice
2
Dessart, Laurence
2
Golf-Papez, Maja
2
Lou, Chen
2
Molesworth, Mike
2
Polonsky, Michael J.
2
Veer, Ekant
2
Youn, Seounmi
2
Abosag, Ibrahim
1
Amrehn, Jana
1
An, Soontae
1
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1
Ang, Lawrence
1
Arvidsson, Adam
1
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1
Beckert, Johannes
1
Bianchi, Constanza
1
Bigné Alcañiz, J. Enrique
1
Boerman, Sophie C.
1
Bogt, Tom ter
1
Borchers, Nils S.
1
Bourlakis, Michael
1
Brady, Mairead
1
Breitsohl, Jan Christian
1
Breves, Priska
1
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1
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1
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International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of business research : JBR
232
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Technological forecasting & social change : an international journal
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
The journal of product & brand management
57
Journal of internet commerce
53
Journal of marketing communications
53
Journal of promotion management : innovations in planning and applied research
49
International journal of electronic marketing and retailing : IJEMR
45
Journal of electronic commerce research : JECR
45
Electronic commerce research
44
Information systems research : ISR
44
Journal of management information systems : JMIS
44
International journal of consumer studies
39
Psychology & marketing
39
The journal of brand management : an international journal
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
34
International journal of technology marketing : IJTMkt
34
SpringerLink / Bücher
34
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
Journal of travel and tourism marketing
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Springer eBook Collection
32
Asia Pacific journal of marketing and logistics
31
Business horizons
31
International journal of hospitality management
31
Journal of marketing
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Tourism management : research, policies, practice
30
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
29
Journal of strategic marketing
28
Young consumers : insight and ideas for responsible marketers
28
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ECONIS (ZBW)
87
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1
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87
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
3
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
Saved in:
4
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
5
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
6
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
7
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
8
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
9
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
10
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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