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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Choi, Yung Kyun"
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Search: subject_exact:"Werbewirkungsforschung"
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Advertising effects
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Werbewirkung
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Advertising
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Werbung
4
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Online-Marketing
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social media
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Choi, Yung Kyun
Yoon, Sukki
7
Matthes, Jörg
6
Naderer, Brigitte
6
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Chan, Kara
4
Ng, Yu Leung
4
Pelsmacker, Patrick de
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Bergkvist, Lars
3
Buijzen, Moniek
3
Choi, Dongwon
3
Danaher, Peter J.
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Heerde, Harald J. van
3
Hudders, Liselot
3
Kang, Moon Young
3
Ko, Eunju
3
Pieters, Rik
3
Shin, Wonsun
3
Spielvogel, Ines
3
Wedel, Michel
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Aribarg, Anocha
2
Boerman, Sophie C.
2
Breves, Priska
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Bruce, Norris I.
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Cho, Chang-Hoan
2
De Jans, Steffi
2
Dekimpe, Marnik G.
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Diehl, Sandra
2
Draganska, Michaela
2
Gijsenberg, Maarten J.
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International journal of advertising : the review of marketing communications
Journal of marketing research : JMR
Young consumers : insight and ideas for responsible marketers
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Psychology & marketing
2
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ECONIS (ZBW)
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1
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
2
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
3
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
4
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
5
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
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