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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
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Relationship marketing
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Augusto, Mário Gomes
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Büyükdağ, Naci
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Chieng, Fayrene
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Das, Gopal
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Godinho, Pedro Manuel Cortesão
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Habachi, Salma
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
The journal of product & brand management
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
International journal of hospitality management
3
Asia Pacific journal of marketing and logistics
2
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
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Entrepreneurial business and economics review : EBER
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European Sport management quarterly : ESMQ
1
International journal of advertising : the quarterly review of marketing communications
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International journal of business innovation and research : IJBIR
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International journal of economic perspectives : IJEP
1
International marketing review
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Journal of Islamic marketing
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Journal of business & economics research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of destination marketing & management
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Journal of vacation marketing
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Marketing intelligence & planning
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Psychology & marketing
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of consumer marketing
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The journal of services marketing
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Theoretical economics letters
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ECONIS (ZBW)
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Interactive effects of self-
congruity
and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
3
Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci
;
Kitapci, Olgun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
Saved in:
4
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
5
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
6
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-
congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
7
Impacts of retail brand personality and self-
congruity
on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
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