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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Online-Marketing
Brand image
106
Markenimage
106
Tourism marketing
54
Tourismusmarketing
54
Brand management
53
Markenführung
53
Consumer behaviour
50
Konsumentenverhalten
50
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37
Urlaubsverhalten
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destination image
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Internet marketing
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Viral marketing
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Virales Marketing
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Aufsatz in Zeitschrift
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Perdue, Richard R.
2
Shin, Hakseung
2
Ang, Lawrence
1
Ben-Shaul, Michal
1
Chen, Kuan-Ju
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
1
Deans, Kenneth R.
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Duff, Brittany R. L.
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Einwiller, Sabine
1
Garaus, Marion
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Girschick, Alexander
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Gnoth, Juergen
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Kim, Hye-yŏng
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Kim, Hyejin
1
Kim, Yoojung
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Ko, Eunju
1
Koronaki, Eirini
1
Lin, Jhih-Syuan
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Micevski, Milena
1
Michaelidou, Nina
1
Moraes, Caroline
1
Moura, Francisco Tigre
1
Naderer, Brigitte
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Pamuksuz, Utku
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Panigyrakis, George
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Panopoulos, Anastasios
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Reichel, Arie
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Shan, Yan
1
Siamagka, Nikoletta-Theofania
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Singh, Camille
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Song, Hayeon
1
Song, Sanga
1
Wagner, Udo
1
Wolfsteiner, Elisabeth
1
Yoo, Jinyoung Jinnie
1
Yu, Jihye
1
Yun, Joseph T.
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International journal of advertising : the review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
21
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
12
Journal of promotion management : JPM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism management perspectives : TMP
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
International journal of consumer studies
5
Journal of advertising research
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
8
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
9
When social media influencers endorse brands : the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Shan, Yan
;
Chen, Kuan-Ju
;
Lin, Jhih-Syuan
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 590-610
Persistent link: https://www.econbiz.de/10012260239
Saved in:
10
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
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