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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~person:"Ko, Eunju"
~person:"Omar, Maktoba"
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Brand management
6
Markenführung
6
Consumer behaviour
4
Konsumentenverhalten
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Luxury goods
4
Luxusgüter
4
Advertising
3
Advertising effects
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Biennale di Venezia <53., 2009, Venedig>
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environmental claims
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fast fashion
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Ko, Eunju
Omar, Maktoba
Phau, Ian
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International journal of advertising : the review of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Transnational Marketing Journal
2
European management journal
1
International journal of leisure and tourism marketing : IJLTM
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of marketing for higher education
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Tourism sensemaking : strategies to give meaning to experience
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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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2
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
3
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
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4
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
5
The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.
;
Omar, Maktoba
;
Thomson, Elaine
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
Saved in:
6
Branding
in emerging markets
Omar, Maktoba
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009156897
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