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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Psychology & marketing"
~language:"eng"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising effects
306
Werbewirkung
306
Advertising
185
Consumer behaviour
185
Konsumentenverhalten
185
Werbung
185
Internet marketing
85
Online-Marketing
85
Brand management
63
Markenführung
63
Brand image
45
Markenimage
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Social Web
42
Social web
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Psychology of advertising
39
Werbepsychologie
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advertising
30
Celebrity endorsement
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Celebrity-Werbung
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Markenartikel
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persuasion knowledge
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Yoon, Sukki
8
Choi, Yung Kyun
7
Matthes, Jörg
7
Naderer, Brigitte
6
Taylor, Charles Raymond
6
Kim, Kacy K.
5
Wagner, Udo
5
Chang, Chingching
4
Eisend, Martin
4
Septianto, Felix
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Bergkvist, Lars
3
Boerman, Sophie C.
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Kang, Moon Young
3
Ko, Eunju
3
Pelsmacker, Patrick de
3
Phillips, Barbara J.
3
Spielvogel, Ines
3
Stafford, Marla Royne
3
Wu, Linwan
3
Yoon, Hye Jin
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Youn, Seounmi
3
Bailey, Ainsworth Anthony
2
Bauer, Brittney C.
2
Bigné Alcañiz, J. Enrique
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Boeuf, Benjamin
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Breves, Priska
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Buijzen, Moniek
2
Chang, Yaping
2
Cho, Chang-Hoan
2
Choi, Sungchul
2
Diehl, Sandra
2
Fleck, Nathalie
2
Ford, John B.
2
Fraser, Cynthia
2
Garaus, Marion
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International journal of advertising : the review of marketing communications
Psychology & marketing
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
Journal of marketing management : MM
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
Sport marketing quarterly : preferred journal of the Sport Marketing Association
25
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ECONIS (ZBW)
306
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
6
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
7
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
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8
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
9
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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