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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The SAGE handbook of social marketing"
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International journal of advertising : the review of marketing communications
The SAGE handbook of social marketing
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of health economics
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NBER Working Paper
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Discussion paper / Centre for Economic Policy Research
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Journal of historical research in marketing
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Journal of marketing communications
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Review of industrial organization : RIO
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Rechtswissenschaftliche Forschung und Entwicklung
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Southern economic journal
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Wettbewerb in Recht und Praxis : wrp
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Young consumers : insight and ideas for responsible marketers
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CESifo Working Paper Series
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Contemporary economic policy : a journal of Western Economic Association International
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European journal of marketing : EJM
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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International review of law and economics
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Working paper / Department of Commerce, College of Business, Massey University
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Health marketing quarterly
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Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
2
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
3
When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
Saved in:
4
Social marketing's response to the alcohol problem : who's conducting the orchestra?
Jones, Sandra C.
- In:
The SAGE handbook of social marketing
,
(pp. 253-270)
.
2011
Persistent link: https://www.econbiz.de/10009380624
Saved in:
5
New approaches toward resistance to persuasion
Petrova, Petia K.
;
Cialdini, Robert B.
- In:
The SAGE handbook of social marketing
,
(pp. 107-122)
.
2011
Persistent link: https://www.econbiz.de/10009380690
Saved in:
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