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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
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Relationship marketing
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International journal of advertising : the review of marketing communications
The journal of product & brand management
Journal of retailing and consumer services
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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International journal of hospitality management
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International journal of advertising : the quarterly review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Interactive effects of self-
congruity
and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
3
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-
congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
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