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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Breves, Priska"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effects
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persuasion knowledge
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3D movies
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Brand image
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Breves, Priska
Yoon, Sukki
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Choi, Yung Kyun
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Kim, Kacy K.
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Matthes, Jörg
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Wojdynski, Bartosz W.
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International journal of advertising : the review of marketing communications
Young consumers : insight and ideas for responsible marketers
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
2
Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska
;
Schramm, Holger
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
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