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~isPartOf:"International journal of advertising : the review of marketing communications"
~language:"eng"
~person:"Bang, Hye Jin"
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Advertising effects
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advertising
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advertising effect
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Bang, Hye Jin
Yoon, Sukki
7
Matthes, Jörg
6
Naderer, Brigitte
6
Choi, Yung Kyun
5
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Wojdynski, Bartosz W.
4
Beckert, Johannes
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Bergkvist, Lars
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Choi, Dongwon
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Eisend, Martin
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Evans, Nathaniel J.
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Kang, Moon Young
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Ko, Eunju
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Pelsmacker, Patrick de
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Spielvogel, Ines
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Yoon, Hye Jin
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Youn, Seounmi
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Boerman, Sophie C.
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Breves, Priska
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Buijzen, Moniek
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Cho, Chang-Hoan
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Diehl, Sandra
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Hudders, Liselot
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Huh, Jisu
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Ivanov, Lachezar
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Janssen, Loes
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Johnson, Benjamin K.
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Kim, Jooyoung
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Kim, Seunghyun
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Lee, Heejun
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
2
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
3
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
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