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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Dens, Nathalie"
~subject:"Product Placement"
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Product Placement
Advertising effects
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Brand placement in fiction
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brand placement in fiction and film
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Dens, Nathalie
Matthes, Jörg
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Naderer, Brigitte
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Spielvogel, Ines
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Balasubramanian, Siva Kumar
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
2
Engaging consumers through branded entertainment and convergent media
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of electronic commerce research : JECR
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Marketing letters : a journal of research in marketing
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Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
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