//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Pauwels, Koen"
~person:"Taylor, Charles Raymond"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Advertising
5
Advertising effects
5
Werbung
5
Consumer behaviour
3
Konsumentenverhalten
3
Bibliometrics
1
Bibliometrie
1
Brand management
1
Consumer price index
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural identity
1
Fashion
1
Fashion Advertising
1
Gender
1
Geschlecht
1
Handelsmarke
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury Advertising
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mode
1
Perceived Luxuriousness
1
Premium Private Labels
1
Store brand
1
Verbraucherpreisindex
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Pauwels, Koen
Taylor, Charles Raymond
Yoon, Sukki
7
Matthes, Jörg
6
Naderer, Brigitte
6
Choi, Yung Kyun
5
Kim, Kacy K.
5
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Bergkvist, Lars
3
Choi, Dongwon
3
Eisend, Martin
3
Evans, Nathaniel J.
3
Kang, Moon Young
3
Ko, Eunju
3
Pelsmacker, Patrick de
3
Spielvogel, Ines
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Boerman, Sophie C.
2
Breves, Priska
2
Buijzen, Moniek
2
Cho, Chang-Hoan
2
Diehl, Sandra
2
Haley, Eric John
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Huh, Jisu
2
Ivanov, Lachezar
2
Janssen, Loes
2
Johnson, Benjamin K.
2
Kerr, Gayle
2
Kim, Jooyoung
2
Kim, Seunghyun
2
Langner, Tobias
2
Lee, Heejun
2
Lee, Yoon-Joo
2
Lou, Chen
2
Lwin, May O.
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
3
MSI reports : working paper series
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
AMS review : official publication of the Academy of Marketing Science
1
ERIM report series research in management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
HEC Paris research paper series
1
International marketing : emerging markets
1
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Northeastern U. D’Amore-McKim School of Business Research Paper
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Working papers / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
2
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
3
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
4
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
5
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->